- Promoting the safe and responsible use of whole herbs and botanical products…
- Advocating sustainable cultivation and responsible manufacture of plant medicines…
- Providing reliable information on herbs for the public, media and government agencies…
- Advancing and protecting the profession and practice of herbal medicine…
- Encouraging integration of herbal therapy into a modern healthcare system…
- Implementing continuous practitioner development to ensure clinical excellence…
- Establishing international links and co-operation for the herbal sector…
